90 websites. 90 days. One built every single day.

The Build Log

One day at a time.

A short note on each build — what made the design work for that industry and the conversion angle it was built around.

1. 23

   Bakery

   · Food & Hospitality

   Visual appetite

   Bakery sells with the eyes. Large pastry photos, a preorder form, and pickup timing turn scrolling into a box reserved — the gallery does the selling, the form captures the intent while it's fresh.

   Primary CTA: Preorder a boxView live demo →
2. 22

   Coffee shop

   · Food & Hospitality

   Local ritual

   A cafe site is a daily ritual, not a transaction. Menu, hours, and an embedded map get a local from 'should I go' to walking in — the design is warm, fast, and built around the neighborhood visit.

   Primary CTA: View menu + directionsView live demo →
3. 21

   Marketing consultant

   · Professional Services

   Pipeline diagnosis

   A growth audit gives something tangible before asking for a retainer. Case studies, a diagnostic offer, and a clear scope of the audit turn 'we need more leads' into a booked, scoped first engagement.

   Primary CTA: Book a growth auditView live demo →
4. 20

   Managed IT provider

   · Professional Services

   Downtime prevention

   IT is invisible until it breaks. Uptime SLAs, response-time proof, and a free IT audit frame the service as prevention, not repair — the audit is the CTA because the risk it surfaces is what sells the retainer.

   Primary CTA: Request an IT auditView live demo →
5. 19

   Recruiting firm

   · Professional Services

   Role-to-hire speed

   Open roles cost money every day they sit empty. Time-to-hire proof, sector specializations, and a 'start a search' form speak to employers who need a placement fast — speed is the whole pitch.

   Primary CTA: Start a searchView live demo →
6. 18

   Financial advisor

   · Professional Services

   Planning confidence

   Wealth advice is trust-led, so fiduciary status, planning tiers, and a no-pressure intro call anchor the page. An 'introduction' rather than a 'consultation' reframes the ask as a conversation, not a commitment.

   Primary CTA: Book an introductionView live demo →
7. 17

   Insurance broker

   · Professional Services

   Coverage clarity

   Insurance is confusing, so the design makes it clear: side-by-side comparison, plain-English coverage notes, and a quick quote. The CTA is 'compare options' because the right next step is understanding, not buying.

   Primary CTA: Compare optionsView live demo →
8. 16

   Business attorney

   · Professional Services

   Risk made clear

   Business owners hire to remove risk, so practice areas, clear fee structures, and a plain-language consultation offer lower the barrier. The page reads like expertise, not legalese — confidence before the call.

   Primary CTA: Request a consultationView live demo →
9. 15

   CPA / tax firm

   · Professional Services

   Deadline relief

   Tax deadlines create urgency and anxiety. A clear deadline calendar, year-round services, and a quick discovery call convert stress into a booked review — the design answers 'can you handle this before April?' first.

   Primary CTA: Book a tax reviewView live demo →
10. 14

    Home care agency

    · Health & Wellness

    Family reassurance

    The decision-maker is usually an adult child, not the patient. Caregiver vetting, a free care assessment, and family-first copy reassure the person researching on a parent's behalf — trust leads the entire layout.

    Primary CTA: Schedule a care callView live demo →
11. 13

    Counseling practice

    · Health & Wellness

    Safe first step

    Reaching out is the hardest part, so the design is calm, private, and low-pressure — specialties, a confidential intake, and a free consult make the first contact feel safe instead of exposing.

    Primary CTA: Request a consultationView live demo →
12. 12

    Personal trainer

    · Health & Wellness

    Clear starting plan

    An application, not a generic sign-up, signals that coaching is selective and serious. A 'who it's for' section, transformation stories, and a clear first call screen in the uncommitted and qualify the ready.

    Primary CTA: Apply for coachingView live demo →
13. 11

    Medical spa

    · Health & Wellness

    Premium transformation

    Medspa is aspiration, so the page is image-forward with before/after galleries, treatment menus, and a refined consultation offer. The booking flow feels like a reservation, not an appointment — premium in every detail.

    Primary CTA: Book a consultationView live demo →
14. 10

    Physical therapist

    · Health & Wellness

    Outcome-led care

    Patients want to know what getting better looks like. Outcome-focused copy, recovery timelines, and a direct-pay/no-referral option turn a clinical service into a confident first step toward relief.

    Primary CTA: Request an evaluationView live demo →
15. 9

    Chiropractor

    · Health & Wellness

    Pain-to-plan journey

    People arrive in pain and want a plan, not a sales pitch. A clear three-step 'hear you, assess, relieve' path and a complimentary consultation move a visitor from hurting to scheduled in one calm scroll.

    Primary CTA: Claim a consultationView live demo →
16. 8

    Dentist

    · Health & Wellness

    New-patient confidence

    New patients are nervous, so the design leads with insurance acceptance, office photos, and reviews before the booking form. A new-patient offer and same-week availability reduce the dread and the friction at once.

    Primary CTA: Book an appointmentView live demo →
17. 7

    Pest control

    · Trades & Home Services

    Fast relief

    Nobody wants bugs for another night. Same-day inspection, treatment timeline, and a pet-and-kid-safe note move a homeowner from disgust to a booking — the relief is the promise, the inspection is the action.

    Primary CTA: Book an inspectionView live demo →
18. 6

    House cleaner

    · Trades & Home Services

    Recurring convenience

    Recurring cleanings live or die on scheduling friction. Real-time availability slots, a recurring-vs-one-time toggle, and a satisfaction promise make booking the next clean easier than living without it.

    Primary CTA: Check availabilityView live demo →
19. 5

    Landscaper

    · Trades & Home Services

    Before/after vision

    People buy the yard they'll have, not the one they've got. A before/after gallery does the selling and a visual quote form turns inspiration into a request — the design shows the outcome first, the process second.

    Primary CTA: Request a quoteView live demo →
20. 4

    Roofer

    · Trades & Home Services

    Storm-damage proof

    After a storm, the only question is how fast someone will look. A storm-response section, free assessment offer, and insurance-direct language guide homeowners from worry to a scheduled inspection without a phone tag.

    Primary CTA: Get a roof assessmentView live demo →
21. 3

    Electrician

    · Trades & Home Services

    Safety + speed

    Electrical work is trust work, so licensed-and-insured proof sits above the fold next to the inspection calendar. Clear scope tiers keep the call-to-action safe rather than pushy — homeowners book when they feel protected, not pressured.

    Primary CTA: Schedule an inspectionView live demo →
22. 2

    Plumber

    · Trades & Home Services

    Same-day trust

    A burst pipe won't wait until tomorrow. Same-day availability, licensing badges up top, and a quick photo-and-zip estimate form remove the worry that a leak today becomes a flood tomorrow.

    Primary CTA: Request an estimateView live demo →
23. 1

    HVAC repair

    · Trades & Home Services

    Emergency demand

    When the heat goes out at 9pm, the call has to be one tap away. A sticky call button and after-hours text-back turn an emergency into a booked job — the whole layout is built around getting help in under a minute.

    Primary CTA: Book a service callView live demo →